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Well versed throughout a range of artistic mediums, Samah works mainly in oil paint. Often, she creates studies alongside her main pieces in gouache, graphite and/or coloured pencil. Samah draws her inspiration from all kinds of visual media, ranging from films, vintage magazines, and advertisements to packaging and shop store fronts.

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Samah’s practice explores the semiotics of consumer imagery, exploring the intersection throughout these sign systems, and their occupation of a simultaneously sacred and profane space. Her paintings investigate the tension between popular imagery and their elevation into symbols of worship. Drawing influences from a variety of popular culture sources such as films, advertisements, magazines, and commercial displays, Samah appropriates and subverts the imagery that constitutes the human experience.